Value-disadvantaged
Revision as of 18:39, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "We talk about '''value-disadvantaged''' product or service when it offers fewer benefits than the price extracted relative to its competitive alternatives. In a [[Price-to-ben...")
We talk about value-disadvantaged product or service when it offers fewer benefits than the price extracted relative to its competitive alternatives. In a price-to-benefits map (or Value map), value-disadvantaged products would be positioned above the zone of indifference.