Reference price
Revision as of 11:15, 10 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "The '''reference price''' is any price which the customer may have expected to pay for an offering, including the price they last paid or the price of a competitive alternative.")
The reference price is any price which the customer may have expected to pay for an offering, including the price they last paid or the price of a competitive alternative.