Difference between revisions of "Reference price"

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(Created page with "The '''reference price''' is any price which the customer may have expected to pay for an offering, including the price they last paid or the price of a competitive alternative.")
 
(No difference)

Latest revision as of 11:15, 10 January 2013

The reference price is any price which the customer may have expected to pay for an offering, including the price they last paid or the price of a competitive alternative.