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- 16:30, 9 January 2013 diff hist +178 N Strategic price segmentation Created page with "'''Strategic price segmentation''' is a price segmentation defined through the prices of offers or the price structure of the offering."
- 16:27, 9 January 2013 diff hist +321 N Stockpiling Created page with "'''Stockpiling''' is a practice of holding inventory by customers or distributors to be used or sold at a later date. During a price promotion, '''stockpiling''' creates incre..."
- 16:24, 9 January 2013 diff hist +152 N Software as a Service Created page with "'''Software as a Service''' refers to a price structure in which software is purchased as a subscription and delivered as a service."
- 16:21, 9 January 2013 diff hist +174 N Small pie bias Created page with "In negotiations, '''small pie bias''' is the belief of both negotiating parties that the value under negotiation is less than the true range of values that could be explored."
- 16:19, 9 January 2013 diff hist +146 N Skim pricing Created page with "'''Skim pricing''' is the practice of pricing a new product within an existing product category as value-disadvantaged at the offering’s launch."
- 16:15, 9 January 2013 diff hist +319 N Signpost pricing Created page with "'''Signpost pricing''' is the action of pricing a popular or frequently purchased good at a relatively low price point in order to signal to customers that the overall prices ..."
- 16:12, 9 January 2013 diff hist +279 N Shared cost effect Created page with "The '''shared cost effect''' refers to the reduction in price sensitivity of a customer or customer segment created through the perc..."
- 16:10, 9 January 2013 diff hist +264 N Segmentation hedge Created page with "In price segmentation, '''segmentation hedge''' is a method of segmenting the market according to willingness to pay that prevent..."
- 16:08, 9 January 2013 diff hist +136 N Second-degree price discrimination Created page with "'''Second-degree price discrimination''' is the action of charging individual customers differently according to the quantity purchased."
- 16:06, 9 January 2013 diff hist +3 Search goods
- 16:06, 9 January 2013 diff hist +171 N Search goods Created page with "In consumer behavior theory, '''search goods are goods for which the benefits derived from consumption can be made explicit prior to purchase."
- 16:02, 9 January 2013 diff hist +129 N Retention rate Created page with "The '''retention rate''' is the proportion of customers who can be expected to purchase the next item in a sequence of purchases."
- 15:55, 9 January 2013 diff hist +159 N Relationship benefits Created page with "'''Relationship benefits''' are benefits that are conferred to customers through experience with the seller and may be created through an emotional connection."
- 15:51, 9 January 2013 diff hist +328 N Reference price effect Created page with "The '''reference price effect''' refers to the role of a customer’s reference price on their response to the current price. Prices above the [[Reference..."
- 15:45, 9 January 2013 diff hist +193 N Rating scale Created page with "'''Rating scale''' is a scale which allows respondents to reveal their preferences by rating their desire for an offer. This method is sometimes used in [[Conjoint analysis|co..."
- 15:44, 9 January 2013 diff hist +104 N Rank ordering Created page with "'''Rank ordering''' means listing a set of offers in the order of preference. See Conjoint analysis."
- 15:41, 9 January 2013 diff hist +151 N Protection level Created page with "'''Protection level''' refers to the number of seats protected or held for sale at a given fare class or higher. == See also == *Yield management"
- 15:36, 9 January 2013 diff hist +371 N Prospect theory Created page with "'''Prospect theory''' is a systematic study and set of results which describes many predictably irrational behaviors of people when selecting between prospective and uncertain..."
- 15:32, 9 January 2013 diff hist +168 N Promotional bundle Created page with "A '''promotional bundle''' refers to a promotional discount on a combination of goods which must be purchased simultaneously in order to earn the discount."
- 15:30, 9 January 2013 diff hist +111 N Profit-based incentive Created page with "A '''profit-based incentive''' is a salesperson incentive package that encourages more profitable transactions."
- 15:09, 9 January 2013 diff hist +354 N Profit sensitivity analysis Created page with "'''Profit sensitivity analysis''' is an examination of the change in the firm’s profits delivered by deliberately changing one of the variables in the [[Profit equation of t..."
- 15:06, 9 January 2013 diff hist +232 N Profit equation of the firm Created page with "'''Profit equation of the firm''' is the quantity sold times the difference between the price at which that quantity is sold and its variable cost ..."
- 15:01, 9 January 2013 diff hist +216 N Product engineered Created page with "In reference to price segmentation: '''product-engineered''' segmentation hedges are created by adding and subtracting different product features to def..."
- 14:59, 9 January 2013 diff hist +102 N Process benefits Created page with "'''Process benefits''' are benefits that derive from reducing transaction costs."
- 14:57, 9 January 2013 diff hist +221 N Prisoner’s dilemma Created page with "The '''prisoner's dilemma''' is a method of anticipating both the firm’s moves and its competitors’ moves in order to identify the best competitive action or anticipate th..."
- 14:55, 9 January 2013 diff hist +255 N Price-to-volume Created page with "'''Price-to-volume''' is a graphical depiction of the net price paid by different customers against the volume of purchases. Can be used to identify unprofitable..."
- 14:54, 9 January 2013 diff hist +35 Price-to-benefits map
- 14:52, 9 January 2013 diff hist +167 N Price-to-benefits map Created page with "The positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis. Also known as Value map"
- 14:21, 9 January 2013 diff hist +95 N Price structure Created page with "'''Price structure''' is the architecture around which prices are associated with transactions."
- 14:08, 9 January 2013 diff hist +6 Price signaling
- 14:06, 9 January 2013 diff hist +167 N Price signaling Created page with "Price signaling means communicating pricing actions in an open and public forum to customers and investors with credible evidence behind the communication."
- 14:04, 9 January 2013 diff hist +340 N Price floor Created page with "'''Price floor''' refers to the minimum price a customer or customer segment would expect to pay for an offering within a product category, below which th..."
- 13:56, 9 January 2013 diff hist +158 N Price ceiling Created page with "'''Price ceiling''' is the maximum price a customer or customer segment can pay for an offering within a product category due to budget constraints."
- 13:53, 9 January 2013 diff hist +378 N Price by market variable Created page with "'''Price by market variable''' is a graphical depiction of the net price paid by different customer segments as defined by a market characte..."
- 13:41, 9 January 2013 diff hist +16 Price bundle
- 13:40, 9 January 2013 diff hist -1 Price bundle
- 13:40, 9 January 2013 diff hist +321 N Price bundle Created page with "'''Price bundle''' refers to the sale of two or more goods in a single transaction at a price which is below the sum price of the individual goods but above the price of any g..."
- 13:39, 9 January 2013 diff hist +124 N Price bracketed Created page with "'''Price bracketed''' refers to customers which have both a price floor and price ceiling."
- 13:34, 9 January 2013 diff hist +341 N Perfect competition Created page with "'''Perfect competition''' is a state facing a firm where the elasticity of demand is infinite and therefore any increase in price removes al..."
- 13:28, 9 January 2013 diff hist +178 N Paired comparison Created page with "A '''paired comparison''' is the juxtaposition of two offers that eases pragmatic evaluation. This method and its derivatives are used in conjoint analysis to reveal preferences."
- 11:45, 9 January 2013 diff hist -17 Overconfidence effect
- 11:45, 9 January 2013 diff hist 0 Overconfidence effect
- 11:44, 9 January 2013 diff hist +642 N Overconfidence effect Created page with "We talk about '''overconfidence effect''' when, In making a purchase selection where the benefits derived will be dependent upon a change in future behavior, customers are oft..."
- 11:39, 9 January 2013 diff hist +247 N Order bias Created page with "'''Order bias''' refers to the change in selection that is related to the order in which offers are made. Anchoring upon initial offers and loss aversion coupled with a failur..."
- 11:35, 9 January 2013 diff hist +22 Optional equipment effect
- 11:34, 9 January 2013 diff hist +252 N Optional equipment effect Created page with "The '''optional equipment effect''' is the practice of pricing of a base product relatively low to capture customers while simultaneously pricing the tied complements relative..."
- 11:30, 9 January 2013 diff hist -96 Normal good Blanked the page
- 11:30, 9 January 2013 diff hist +96 N Normal good Created page with "An economically-normal good is one for which the quantity demanded decreases as price increases."
- 11:01, 9 January 2013 diff hist +158 N Neutral pricing Created page with "'''Neutral pricing''' is the practice of pricing a new product within an existing product category within the zone of indifference at the offering’s launch."
- 10:56, 9 January 2013 diff hist +80 Network externality