Difference between revisions of "Value-advantaged"
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(Created page with "We talk about '''value-advantaged''' product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a [[Price-to-benefi...") |
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We talk about '''value-advantaged''' product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a [[Price-to-benefits map|price-to-benefits map]] (or [[Value map]], '''value-advantaged''' products would be positioned below the zone of indifference. | We talk about '''value-advantaged''' product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a [[Price-to-benefits map|price-to-benefits map]] (or [[Value map]], '''value-advantaged''' products would be positioned below the zone of indifference. | ||
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| + | Value-disadvantaged | ||
Revision as of 17:37, 9 January 2013
We talk about value-advantaged product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a price-to-benefits map (or Value map, value-advantaged products would be positioned below the zone of indifference.
See also
Value-disadvantaged